Great hair, made simple.
Gen Select Studio began with one belief — that styling your hair at home should be simple, reliable and kind to your hair. Every tool we stock is chosen with exactly that in mind.
Three principles.
The simple ideas behind everything we stock — and how we look after you.
01 Hair first
We choose tools that are gentle and easy to use, so styling feels good and your hair looks its best.
02 Honest value
Well-made tools at a fair price, with clear policies and no surprises at checkout.
03 Here for you
Friendly support, free shipping and easy 30-day returns on every order.
What you can expect.
— A focused edit
Just straighteners and curling irons, chosen so you don't have to wade through endless options.
— Fast, free shipping
Complimentary 2-day shipping across the U.S., with tracking on every order.
— Risk-free returns
Not the right fit? Send it back within 30 days for a full refund.
Ready to find your tool?
Browse straighteners and curling irons for every texture, with free shipping and easy returns.